Conference moderator for MARKA 2008 Producer and owner of brand names such as Enlightened Tobacco, Death Cigarettes, and Georgina Goodman.
We wouldn’t think of a MARKA Conference without him! In his ninth year as the moderator of MARKA Conferences, Cunningham is getting ready to do another exceptional job. BJ has succeeded in endearing himself to regular MARKA Conference participants with his provocative comments, unique turn of phrase, quick wit, unique sense of humor and colorful personality. This year BJ Cunningham will again set the frame for MARKA 2008.
1 Sebtember-31 October 2008: 1200 Euro + VAT
After November 1: 1250 Euro + VAT
Group Discounts :
3 to 5 persons: 5%
6 to 9 persons: 10%
10 to 20 persons: 15%
All fee levels are limited to availability.
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Former President of the Ratner Group Creator and owner of Geraldonline
The story of the rise and fall of a brand
He was at the peak of his success until, at a meeting, he made a casual joke on his company that was leaked to the press and covered widely by the media. As a result of the highly negative chain reaction, he lost his company, which was at a scale of 1.2 billion pounds and around 2500 stores. Ratner found himself penniless, without a job, and with a seriously damaged reputation.
Just when everyone considered him 'dead' in the business world, Ratner rose from his own ashes and established "Geraldonline", which rapidly became one of the most popular retail jewelery sites online.
The leading character of this unique tale will tell his ironic story with all its details, at MARKA 2008.
Future Narrator & Trend Forecaster, CEO of Kjaer Global (UK)
Future Consumer Trends 2012+
The reason why leading trend agency Kjaer Global is indispensible to it’s high ranking customers is Anne Lise Kjaer's exceptionally sharp eye for trends. She uses her unique ability to turn fledgling concepts into big commercial success for leading global brands like Nokia, Toyota, Unilever and many more.
Anne Lise Kjaer will provide a logical and inspirational framework for trend mapping and illustrate the relationships between macro trends, behaviour and needs. Kjaer also looks at how society and the consumer will change towards Emotional Consumption and People Empowerment in the 21st century.or.
President of Global Change Ltd., Futurist, Strategist, Academic, Author
Happynomics: Get ready to renew your brand for the new consumer age
Patrick Dixon is one of the 20 most effective thinkers in the business world. His consulting services are sought by leading companies for assistance in capturing trends, managing uncertainties, determining risks and developing opportunities.
Dixon will discuss the concept of Happynomics and take in hand the idea that the point where economics and psychology meets is the most important determinant in predicting future consumer trends.
His discussion on how social, political and brand strategies can be used to build a brand into a culture of happiness, will expand the horizons of the participants at MARKA 2008.
Brand Strategist, Author, Founder and Manager of Little Max
The brand’s evil twin: The Fake
There is a complicated relationship between brands, counterfeits and their purchasers, which marketing expert Sarah McCartney discusses in her book, The Fake Factor, one which is left unexplored by businesses. Taking a closer look at the reasons why people buy are buying fakes by accident and on purpose will bring a new dimension to MARKA 2008. Why do people knowingly buy a fake when they aspire to owning the brand? When the hunger for branded goods affects a person’s behavior in much the same way as a substance addiction, is it time to reassess how important a logo really is to people’s senses of identity? Has the logo become more important than the quality of the brand?
McCartney will question the innocence of the purchaser, and address the controversy surrounding the trade in fakes, one which deeply concerns Interpol but doesn’t seem to bother the buyer. There’s more to this than marketing; we’ll look at the psychology, sociology and economics of the fake trade, with Sarah’s characteristic touch of humor.
Founder and President of GoViral
Viral Marketing and Social Networks; A new source of power for brands
Viral marketing has recently burst onto the marketing scene to pump new life into it with an effective solution to the increasing weakness of conventional methods and outdated techniques.
Jimmy Maymann, president of Go Viral, will present sample cases where viral marketing has been very successful and demonstrate how viral tools can make a great impact through usage of social networks. See the real power of viral marketing at MARKA 2008.
Ora-Ïto The Studio – Founder, Designer
A Genuine Success Born from Pirated Designs
Ito Morabito, son of the famous Paris-based fashion designer Pascal Morabito, decided to take his future into his own hands at the age of 21 when got kicked out of design school. In order not to be overshadowed by his father’s fame, he began with cultivating an image and he changed his name to Ora-Ïto. He believed that he deserved to work with the top brands and instead of sweating in the design departments of brands for years, he started designing products for famous brands like Louis Vuitton, Apple Computer, Levi Strauss & Co and Swatch without their knowledge. When these pirated products became a real success, this genius designer attracted the attention of the executives of the big brands and as a result was asked to design for them.
Ora-Ïto, 31, is a young genius in demand by many big brands and is considered to be one of the top designers of the century. Having won the ‘Best Packaging Oscar’ for the legendary aluminum bottle he designed for Heineken and the ‘Janus’ award for the Champs Elysées store he designed for Toyota, Ïto was also named the best designer of the year in the Cristal Globe awards.
This unstoppable young genius will be with us at MARKA 2008 with his unique presentation.
International Herald Tribune – Columnist Design and Fashion Critic
What is a “Good Design”? From the perspective of production ethics and environmental impact
One of the most popular columnists of International Herald Tribune, Alice Rawsthorn, is an important opinion leader of the fashion and design world. As a commonly quoted, regular columnist of New York Times, Rawsthorn is also an indispensable persona in the jury panels of some of the most prestigious design, fashion and art awards like Turner Prize and Stirling Prize.
Following the extraordinary speech she gave during the World Economic Forum 2008 in Davos, Alice Rawsthorn will be at MARKA 2008 with a speech that will force the boundaries of traditional thinking. MARKA 2008 will witness the questioning of “what is a good design?” with Rawsthorn underlining the factors that determine the brands’ future such as manufacturing ethics, environmental impact and will offer guidance for brand executives on how to adapt to the concept of ‘good design’.
Türk Telekom - Pazarlama ve İletişim Başkanı
Marka: Türk Telekom
Son üç yıldır tüm Türkiye, her geçen gün yaşantımıza biraz daha nüfuz eden, müşterisine her gün biraz daha yakınlaşan, popülaritesini büyük bir hızla artıran bir marka değişim hikayesine tanıklık ediyor. Bu hikayenin kahramanı Türk Telekom, köklü geçmişine sahip çıkarken aynı zamanda teknoloji atılımları, müşteri odaklı hizmetleri, yaratıcı ürün fikirleriyle her alanda önde koşarak herkesi şaşırtmaya devam ediyor.
Sadece kendisini değil, ülkesini ve ülkesinin insanını da en önde koşturmaya kararlı olan Türk Telekom, şimdi de yakınsama (convergence) vizyonuyla sektöre öncülük ediyor. Türk Telekom Pazarlama ve İletişim Başkanı Erem Demircan yakınsama konusunu ve Türk Telekom markasına etkilerini MARKA 2008’de sizlerle paylaşıyor.